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            The Problem

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            _ Almost 57 million people nationwide ride bicycles.  These numbers are increasing.  After all, bicycling:
            • Is environmentally friendly
            • Improves your health
            • Is a competitive sport
            • Saves money on gas

            Unfortunately, the dangers of cycling discourage many people from making bicycling a greater part of their lifestyle. In fact, the number one reason people do not ride bicycles is because they are afraid of being hit by cars or trucks.

            In 2009, 630 bicyclists were killed in the U.S alone and 51,000 were injured.

            It's no surprise either. After all, a distracted driver can easily hit an unsuspecting cyclist on the side of the road.  After talking to avid cyclists, we learned:
                                              
            • When traveling at 20 mph, the sound of an oncoming car is lost in the wind and road noise.         
            • Current bicycle safety devices, such as mirrors, cause the bicyclist to be distracted from the road.                    
            • Bicyclists are often hit from the side at intersections by turning vehicles.

            What can we do to solve the problem that many bicyclists are being injured or even killed by vehicles?

            >> Go to The Solution!

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